As an online marketing company, we understand the importance of SEO services for e-commerce.
To develop a successful SEO strategy, we recommend businesses consider external factors. One helpful tool is a PESTLE analysis, which can help identify political, economic, social, technological, legal, and environmental factors. By adapting to changes in the market, businesses can adjust their strategies. Our SEO services include performing a thorough PESTLE analysis to ensure our clients know of external factors that could impact their business.
Studying competitors is equally important in the e-commerce sector. In other words, by understanding what their competitors are doing, businesses can adjust their message. Our SEO services include competitor examination to ensure our clients remain competitive.
Google-friendly URLs are crucial to SEO success. They allow search engines to crawl and index pages more efficiently. As a result, our SEO services include URL optimisation to increase the likelihood of ranking higher in search engine results pages. Our SEO services ensure our client websites are optimised for search engine indexing, including meta tags and keywords.
In addition, we recommend that businesses focus on in-page optimisation such as setting out a clear hierarchy of headings on each product page. In addition, we encourage leveraging the power of CSS to improve the order in which the content is presented.
SEO risks associated with e-commerce websites
E-commerce websites face several SEO risks that can impact their search engine rankings. For instance, duplicate content is a common risk that can confuse search engines and result in lower rankings.
Keyword stuffing and poor website structure are additional risks that can lower rankings. Keyword stuffing is seen as a spammy technique and can result in penalties from search engines. A disorganised structure and unclear navigation can make it difficult for search engines to crawl and index pages.
Similarly, e-commerce sites may need help with technical SEO issues such as slow page load speeds and broken links, which can negatively impact the user experience and search engine rankings.
To mitigate these risks, e-commerce website administrators must implement SEO best practices. This includes having a clear site structure, avoiding duplicate content and keyword stuffing, and regularly auditing the site for technical SEO issues.
Readily available platforms
The most common e-commerce platforms include WooCommerce, Shopify, Magento, and BigCommerce.
- WooCommerce is an open-source platform that runs on WordPress. Therefore, it is a popular choice for small to medium-sized businesses due to its flexibility and ease of use.
- Shopify is a cloud-based platform that offers an all-in-one solution for e-commerce; meaning, it is a popular choice for businesses that want to quickly set up an online store without worrying about technical details.
- Magento is an open-source platform that offers a high level of customisation and flexibility. In addition, it is a popular choice for medium to large-sized businesses that require more advanced features.
- BigCommerce is a cloud-based platform offering various features, including website design, payment processing, and shipping; therefore, BigCommerce offers an all-in-one solution that is easy to use.
Our team can help you select the best platform for your business needs and design a robust SEO strategy for your e-commerce project.
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